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IMproving Sustainable Development Policies and Practices to access, diversify and foster Cultural TOURism in European regions and areas

Cultural tourism (CT) is considered a factor of economic growth and a bridge between different cultures in the development of European regions. However, the impacts of the different types of CT are not yet estimated. Another issue concerns whether cross-border strategies used to reach sustainable development are adequate. 

The EU-funded IMPACTOUR project is connecting CT stakeholders and researchers, envisaging new approaches and methods that will support European CT, reinforce a feeling of belonging, value minority cultures and promote Europeanisation. 

The project will elaborate on an advanced and adaptable methodology to estimate the impact of CT on EU regional economic growth. It will combine data analytics algorithms with machine learning and AI approaches to improve policies and actions on CT.

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