Welcome on Horizon 2020 SPOT webpage
Europe is a key cultural tourism destination thanks to a remarkable cultural heritage that includes museums, theatres, archaeological sites, historical cities and industrial sites as well as music and gastronomy. The EU-funded SPOT project aims to develop a new approach to understanding and addressing cultural tourism and to promote the development of disadvantaged areas. Specifically, it will identify different layers of data and capitalise on existing practice.
Horizon 2020 SPOT - Ambition
Cultural tourism has traditionally focused upon visiting “high art” museums and galleries. Our model of cultural tourism, by contrast, reflects a massive widening of cultural tourism that more accurately reflects patterns of travel in the 21st century and digital revolution in travel as a way of accessing culture. This revolution has widened the meaning of culture to include landscape, media, ethnic cultures, gastronomy and amateur as well as professional collections. It reflects popular culture as well as high culture and therefore massively extends the reach of cultural tourism. SPOT will be the first attempt ever to capture this widened concept of cultural tourism on an international and comparative basis across Europe.
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