INVITATION to all professionals and scholars of Cultural Tourism in Europe and beyond
Herewith we are happy to draw your attention to the public presentation of the main outcomes of the international research project SPOT (www.spotprojecth2020.eu). This project was implemented in 2020-2022 in 13 EU-countries (Austria, Czech Republic, Estonia, Germany, Greece, Hungary, Italia, the Netherlands, Poland, Romania, Slovakia, Slovenia, Spain-Barcelona), as well as in the UK (Scotland) and Israel, and funded through the Horizon 2020 program of the European Commission.
About the project
Horizon 2020 SPOT - Ambition
Europe is a key cultural tourism destination thanks to a remarkable cultural heritage that includes museums, theatres, archaeological sites, historical cities and industrial sites as well as music and gastronomy. The EU-funded SPOT project aims to develop a new approach to understanding and addressing cultural tourism and to promote the development of disadvantaged areas. Specifically, it will identify different layers of data and capitalise on existing practice.
Cultural tourism has traditionally focused upon visiting “high art” museums and galleries. Our model of cultural tourism, by contrast, reflects a massive widening of cultural tourism that more accurately reflects patterns of travel in the 21st century and digital revolution in travel as a way of accessing culture. This revolution has widened the meaning of culture to include landscape, media, ethnic cultures, gastronomy and amateur as well as professional collections. It reflects popular culture as well as high culture and therefore massively extends the reach of cultural tourism. SPOT will be the first attempt ever to capture this widened concept of cultural tourism on an international and comparative basis across Europe.
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